E-commerce strategy

New balance

New Balance Homepage

We followed UX standards and aligned the UI to ensure a better experience.

Main goals

  • Bring New Balance International’s identity to New Balance Israel.
  • Improve the Basket and Checkout process.
  • Use UX Standards across the whole website.

Pain points

  • Unattractive UI
  • Confusing checkout process
  • Lack of identity, not aligned to New Balance’s brand
  • Confusing navigation & architecture of information issues
  • Non-optimal use on mobile
  • Filters hard to use in catalog page
  • UX issues, unexpected behavior across the website


  • Took UX best practices into the project
  • Aligned the UI to the brand
  • Facilitated navigation
  • Improved checkout process
  • Responsiveness as a priority for user’s convenience
Our main goal was to be aligned to the International Brand and improve the User Experience across the  website .

The new homepage brings the international brand at user’s first sight.

New Balance homepage and scroll view
New Balance catalog

The new catalog and filters make easier to find the items the user is looking for.

The new product page improves the users’ buying experience by adapting UX standards.

New Balance product page
New Balance checkout process

The checkout process gets easier and faster, so the user will want to come back.

New Balance screens

Check out
the project .


Let’s get
in touch.

You can reach us for advice. We can discuss your needs and goals and come up with a solution.

Contact us:
+972 (0) 77 450 60 72

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