Optical center

Main goals

• Redesign User Interface and User Experience
• Be able to align with current web trends and thus respond to the strategy of the company Optical Center.
• Proposal covers the scenarios on the Eyeglasses and Sunglasses product pages up to the payment page.

Pain points

• Unattractive UX & hard to access data
• A homepage far from the standards of the current web even if 20% of Traffic begins with it.
• Unattractive user journey
• Some part of the site is difficult to access
• Non-optimal use on mobile
• Non-alignment with current web standards in terms of interfaces Basic principle at UX level not respected (Call to Action, Primary Button, etc.)

Brainstorm

To create a brand's visual identity, it is important to understand its environment, starting with the sector to which it belongs.

• Improvement and simplification of the existing
• Update of the e-commerce site aligned with current web trends
• It's values, expertise and axes of differentiation